Creative Operations Leader
I help organizations create clarity through systems, communication, and meaningful experiences. By bringing together people, ideas, and operations, I translate complexity into thoughtful solutions that help teams connect, collaborate, and move important work forward.
Program Management
Experience Strategy
A selection of work spanning strategy, systems, and experiences.
-
Trade Show Creative Strategy & Stakeholder Alignment
Leading the creative strategy, stakeholder approvals, and production of SDTA's global trade show presence.
-
Digital Asset & Proposal Management
Led the implementation of a digital sales proposal platform that improved information accessibility, brand consistency, and cross-team efficiency.
-
Centralizing Merchandise Operations
Creating a scalable merchandise program through strategic sourcing, brand governance, and operational improvements.
-
Event Brand Systems
Translated organizational goals into cohesive event experiences that strengthened stakeholder engagement and reinforced brand identity.
-
GasparaFlora
Founded and scaled a consumer brand from concept to launch, leading strategy, operations, creative direction, and partnership development.
-
Additional Creative Work
View a curated gallery of branding, campaigns, environmental graphics, print, digital, and photography.
