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      <image:title>About - Design Alchemy</image:title>
      <image:caption>Hello, friend. My name is Ryann I’ve spent much of my career developing brands in the luxury retail and services industries.  During my process I gather information and immerse myself in all aspects of the project at hand. My goal is to act as matchmaker for my clients’ desires. Together we create a thoughtful design-forward solution that integrates budget, strategy and ultimately deepens brand loyalty. That alchemy equals revenue generation. I have a visceral connection to visual and textural design, accompanied by a fascination of human behavior which lends to my love of experiential branding &amp; emotional advertising. My journey includes practical studies in print methods (paper, packaging &amp; garment), digital solutions, photography, color/structure theories and art history. In 2015 I embarked on a mission to form a locally sourced gifting company which embodied the understated and effortless luxury of strolling through the farmers market, looking for the perfect gift on a beautiful Sunday morning.  That small company grew and shortly after launch, I found myself designing gifts for notable firms such as PricewaterhouseCoopers, Netflix, Ethoca, AT&amp;T and the Los Angeles Dodgers.  My focus then moved into custom and private label product development for the hospitality industry where I worked on mini bar solutions, PR Mailers for openings, amenities and creating custom scents. I have managed all aspects of production from ideation, design and packaging solutions to vendor selection, purchasing and fulfillment.</image:caption>
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    <lastmod>2026-06-10</lastmod>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Virtual Catering Company - BTS Catering</image:title>
      <image:caption>In the wake of 2020 shutdowns many businesses were forced to pivot, and one industry hit very hard was the events industry. I was called on by Behind The Scenes Catering to strategize on creating virtual event experiences and remote catering services. By working closely with their Executive Chef we were able to come up with a catalog of seasonal offerings to showcase their culinary expertise and strategically inject gift items to add value and completing the experience. On the back end many of the items in the catalog were able to be private labeled, substituted and branded - therefore enhancing the clients’ vision and voice.</image:caption>
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      <image:title>Experiential Marketing , Branding, Product Development - PR Media Mailer</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - PR Media Mailer</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - PR Media Mailer - The Cloudveil</image:title>
      <image:caption>The Cloudveil is a luxury boutique hotel in Jackson Hole, Wyoming. I was brought in by a PR partner to design and execute this mailer to be sent to top travel media across the country. I wanted to make this hotel box a translation of each element in the resort, enticing every sense of the recipient, including personalized touches like a monogram. Tactile, custom scented, audio and visual elements all complete this highly immersive hotel experience.</image:caption>
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    <loc>https://ryanngaspara.com/experience-design-branding-product-development/project-one-3ex2e-zj7bj</loc>
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      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/c98ec5ee-4282-4b4a-8ea5-7f4a59b8b4b1/Ryann+Gaspara+-+Geneo+Influencer+Mailer+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/8b83402b-597c-491c-8938-1e1b086ff590/Ryann+Gaspara++-+Geneo+Influencer+Mailer+towel+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/6cfb3cd2-c255-4b3b-ae1e-48270e699308/Gaspara+Ryann++-+Geneo+Influencer+Mailer+gua+sha+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/931042a5-1a1c-42a7-adde-2382df36b580/Ryann+Gaspara++-+Geneo+Influencer+Mailer+tea+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/0cd045d1-4535-4b93-b4d7-a69b16b6d90e/Ryann+gaspara++-+Geneo+Influencer+Mailer+bag+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/bbf763ea-1661-4e1f-a226-be90565b17b9/Screen+Shot+2022-04-12+at+2.00.38+PM.png</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/9db0955e-cf60-41dc-a42d-dbd2101e3581/Ryann+Gaspara+-+Geneo+Facial+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Influencer Marketing Campaign - Geneo</image:title>
      <image:caption>We all know the power of social media and this project utilized a targeted group of influencers for marketing. Geneo is a European based facial system that used this mailer to make it’s debut in America. We private labeled and branded items in the mailer and encouraged recipients to post on their social media channels. A directed, immersive gift is always sure to make a mark on the recipients senses and memory.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ryanngaspara.com/experience-design-branding-product-development/project-one-3ex2e-zj7bj-7k8hw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/bde7697f-3f51-4ef7-b82a-5aaf0e1b0c45/IMG_2670.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/e904082d-bbcf-4f08-8760-872d43f7bcae/Screen+Shot+2024-05-19+at+9.54.02+AM.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/62cb3510-9247-474b-a338-45d97abd581f/Ryann+Gaspara+Private+Label+1.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/08073fbd-5a9a-478a-b463-127cb8736a35/Ryann+Gaspara+Private+Label+4.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/db2b7133-14c8-4f10-bdd5-cb6b2805cbb9/Ryann+Gaspara+Private+Label+5.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/b39c5915-2e74-447f-83a9-6b38a3ac28d0/Ryann+Gaspara+Lookbook+.png</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/e115c7e0-44ed-482b-9d14-ee84a316c2be/Cloudveil+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/8c39f046-d229-421c-b234-72adb18d987c/Ryann+Gaspara+Private+Label+3.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/0348f088-8385-4c4c-a4e7-33afa06f907b/RV1.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/958f18cd-9698-4d8d-8019-2e52c87a4c80/Ryann+Gaspara+RV.JPG</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/2356014c-8c3a-4121-b460-84898204c5a5/Ryann+Gaspara+Private+Label+6.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/3fa6261b-bc53-4ddd-96c7-5af2df1d5ab7/Ryann+Gaspara+-+blanket+gift+.JPG</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/7ca2c8a1-05bd-4435-9b8b-d20cd8fce1de/Ryann+Gaspara+Art+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/b76d5d3f-80d8-4027-889d-7a6d1b444c3f/Ryann+Gaspara+Private+Label+Gift+.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/f728244f-a372-4ff0-b192-2033f1c97b68/RV2+2+2.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/69ab2d70-c325-4cd8-adc4-c6e9460c434b/Ryann+Gaspara+Hermes+2+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/b93b3f67-2ba4-41fd-a4eb-b102f1c2344f/DSC_0722-2.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/6869dd65-d280-4337-9132-8b9497fcea83/Screen+Shot+2024-05-19+at+9.55.16+AM.png</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/f92bda20-042b-4276-acba-2faabc7f25f9/Ryann+Gaspara++-+Dodgers+Bag+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/44cdcfad-3402-48c0-8bb4-d47ad05de5b5/Ryann+Gaspara+Private+Label+2.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/a56e14ac-240d-4656-ab43-87dbbf0e883c/Ryann+Gaspara+RV+.JPG</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/1d6b8f8f-7a41-4442-afa2-38c386bdc1c0/AlilaMarea.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/b7514b7d-a6ca-4fcb-831a-36c2af34d234/Screen+Shot+2017-05-14+at+9.35.20+PM.png</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/dc46345b-720e-43b9-af58-619232a3e760/IMG_5441.JPG</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/d5f4a0b7-b74f-4ee0-b054-f9d17bf23e9d/Ryann+Gaspara+Gift+Hermes+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/70f535a9-3022-4ae5-ad4d-f4f331243f11/Ryann+Gaspara++-+Products+.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Product Design - Private Label</image:title>
      <image:caption>Since 2015 I have spent countless hours developing private label and branded products for clients. My knowledge and experience extends from packaging, procurement and vendor negotiation to aesthetics, design, branding, taste and scenting of products covering the food, personal care, garment and tech executions. I’m never afraid to push boundaries, search for unique items and commission original products if my clients’ needs call for such. I enjoy working with the smallest businesses on bespoke treasures to large manufacturers on branded goods, and everything in between. Below is a small sampling of my work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ryanngaspara.com/experience-design-branding-product-development/project-one-3ex2e-zj7bj-7k8hw-7g3dk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/944a17fc-9b45-4c86-b0c6-8f1882e7da4d/IMG_4454.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/15f00ee0-3e65-4047-b1f2-6b54031b96d7/IMG_4701.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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    <image:image>
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      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/67cddf31-9475-4ddd-b847-c6dd111a97ff/EderPhoto-11092390997.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/1caa36f8-8e7d-46ee-867b-7ccf6e07540a/050524900356.jpg</image:loc>
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      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624211d39ad02526399f2768/ce88daad-be96-4957-b87a-696ed6b896bb/IMG_5599.jpg</image:loc>
      <image:title>Experiential Marketing , Branding, Product Development - Marketing San Diego - Visit San Diego</image:title>
      <image:caption>San Diego Tourism Authority aka Visit San Diego is the sales and marketing company responsible for driving tourism and business travel to the San Diego region. The projects I have created while there are high visibility, complex and require detailed project management calendars. I have loved putting San Diego on the worlds stage for international and business travelers as well as creating strategic corporate marketing pieces. Below are just a few samples of my work.</image:caption>
    </image:image>
  </url>
</urlset>

